ServiceTitan is built for 50 trucks. You have five.

ServiceTitan was built for 50-truck operations, call centers, and multi-location franchises, and the product shows it: modules for call tracking, marketing ROI, pricebook management, membership programs, and warehouse inventory.

A three-person plumbing shop needs none of that, pays for all of it, and works inside an interface designed for a dispatcher with two monitors.

Onboarding takes weeks. ServiceTitan recommends a dedicated admin on your team to run the software. When your team is three people, that admin is you, and you have pipes to fix.

ServiceTitan is a serious platform, and some businesses genuinely need it:

• You have 10+ trucks and need advanced dispatching with GPS tracking and route optimization
• You run a call center and need call recording, tracking, and scoring
• You're a multi-location franchise that needs enterprise reporting
• You have a dedicated office staff that can manage the software full-time
• Your revenue is $2M+ and the cost is a small percentage of your top line

If three or more of those apply, ServiceTitan might be worth the investment.

FieldFlow is built for the other 90% of trades businesses:

• You are a 1–5 person shop: maybe just you, maybe you and a couple of helpers
• You need scheduling, invoicing, payments, and the books, not enterprise modules
• You want to open the app and start working, not spend weeks in onboarding
• You want to pay $19/month for the crew, not $245 and up per technician
• You want to cancel if it doesn't work out, not fight a 12-month contract

FieldFlow does fewer things than ServiceTitan on purpose. It does the things a five-person shop does every day, from a phone, and nothing you would need an admin for. Bring your customers over from a spreadsheet or your phone contacts; FieldFlow flags the duplicates.